chez nous

grocery store branding

The goal of this project was to develop a distinguished brand around an unestablished grocery store. With this goal in mind, I conducted brand audits of similar existing brands and competitors, collected market research, and established the brand attributes of the grocery store I chose to create, Chez Nous. Chez Nous (French: /SHā/ no͞os, meaning “our home”), was developed as an upscale grocery store that sells prepared foods as well as fresh meats, cheeses, breads, and pastries. Chez Nous is centered around the brand attributes: Welcoming, Artisanal, Sophisticated, and Sanitary.

Project Overview

Signage Photography by GraphicBurger

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