The goal of this project was to develop a distinguished brand for local brewery startup, WhiteWolf Brewing Company®. The vision for the brand was a grunge-themed craft brewery and bistro centered around the brand attributes: Unforgiving, Offbeat, Bold, Brutal, and Crafted.
The visual language utilizes on a dark, grayscale color palette along with a neutral tan Pantone® selection to provide a redeeming warmth. The logo was designed as a condensed, blackletter logotype. In addition to the primary color palette, a stylized illustration was incorporated to embody the brutal, grunge-inspired attributes of the brand. The illustration was further extended to additional applications such as the stationery items and the WhiteWolf Bistro® menu.
The Nomad King and Shadow Legion beer packaging incorporated die-cut packaging to mimic the arched, gothic logotype and a secondary color palette was selected in relation to each respective beer style. Finally, the website was developed to provide a promotional opportunity for WhiteWolf news and events, to showcase new WhiteWolf Bistro® menu items, and to feature new R&D beers that are currently on-tap.
Design & Illustration by Ryan Wheatley
"Optimum Compress" typeface by Studio io.
Website Photography by: John Schulz Photography, Copyright © 2007.
Mandy Lee, Copyright © 2014.
Laurie Proffitt Photography, Copyright © 2017.