The goal of this project was to develop a distinguished brand around an unestablished brewery and pub. Focusing on the goal of the project, I created WhiteWolf Brewing Co., a grunge-themed craft brewery and bistro centered around the brand attributes: Unforgiving, Offbeat, Bold, Brutal, and Crafted.
With these established brand attributes in mind, the solution I developed was to stick with a dark, grayscale color palette along with a neutral tan Pantone® selection to add some color. For the logo design, extended typography was used to contrast the condensed, blackletter logotype. In addition to the primary color palette, I created a stylized illustration to embody the Bold and Brutal attributes of the brand. This illustration was incorporated into stationery items and supplemental touch points such as the WhiteWolf Bistro menu as well as the “Nomad King” and “Shadow Legion” beer labels.
The labels were designed to match the arched logotype for a gothic aesthetic and a secondary color palette was chosen to relate to their respective beer styles. Finally, the website was developed to satisfy a promotional opportunity for WhiteWolf news and events, as well as to showcase new WhiteWolf Bistro menu items.
Design & Illustration by Ryan Wheatley
"Optimum Compress" typeface by Studio io.
Website Photography by: John Schulz Photography, Copyright © 2007.
Mandy Lee, Copyright © 2014.
Laurie Proffitt Photography, Copyright © 2017.
Music: "Stillborn" by Black Label Society, Copyright © 2003, Spitfire Records.