medical branding

The goal of this project was to refresh Arthroscopy Association of North America® with a modern identity that allows for brand longevity as well as the future expansion into international markets. The mark was developed based on imagery of joints from the view of arthroscopic cameras, while the paired logotype mimics its organic attributes. The extension of the brand included a set of icons to be used as identifiers for each membership class as well as a generalized mark used as a way to present AANA® as a global entity.

Project Developed under partnership with Rule29 Creative.