This mobile application was designed and developed AmericanSlice, a pizza delivery service and restaurant. The objective was to create a simplified, intuitive user-experience for a wide range of users. After conducting market research and interviewing users, a clean brand identity, color palette, and basic wireframe was developed for the brand.
The solution was a user-interface that would maximize the user’s ability to customize their order, while also directing them towards checkout in as few steps as possible. This solution was achieved by allowing users to add additional items to their cart directly from their current order without requiring them to restart the checkout process each time an item is added. Instead, each time an item is added, the user is returned to their current order, where they may checkout at any point.
Customer information can be saved for a simplified, 3-step checkout from anywhere within the app—allowing a user to select their item, head to checkout, and place their order. While sign-in provides the most optimal checkout experience, options such as changing the delivery address, updating payment information, and selecting a pre-calculated or custom tip amount can be adjusted at checkout as well.
Product Photography by CiCi's Pizza