audio-technica

audio equipment branding

The goal of this project was to re-brand an existing business in order to solve problems caused by poor visual communication. For this project, I focused on Audio-technica, a Japanese audio equipment manufacturer that sells products such as headphones, microphones, turntables, and other accessories. What surprised me about this brand was that their online presence is inconsistent and their brand-aesthetic was not reflective of their fairly high level of international notoriety.

Project Overview

Product and Lifestyle Photography provided by Audio-Technica, Inc.

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