audio equipment branding

The goal of this project was to re-brand Audio-technica®, a Japanese audio equipment company that manufactures headphones, microphones, turntables, and other audio accessories. To solve the various issues the company was facing, I refined the brand identity with a waveform-inspired logo, created an organized product catalog that references the companies roots, and developed a complete lineup of packaging that showcases the premium quality of each product.

Project Overview

Product and Lifestyle Photography provided by Audio-Technica, Inc.