helvetica

typeface brochure

The goal of this project was to create a brochure that exemplifies the design attributes and heritage of a classic typeface. With that goal in mind, I developed Helvetica, a multi-spread print piece, incorporating classic typographic elements and dynamic compositions.

The solution was to make use of a strict grid structure, a Swiss-inspired color palette to communicate international-style design, as well as large overlaying letters to emphasize the shapes of the letterforms themselves. The choice was made to print the brochure on Speckletone French Paper® and include dotted rules in order to reference the original blueprints that type designers used at the time.

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