The goal of this project was to develop a visual branding system for the the 15th annual UNICEF® Snowflake Ball. This annual celebration reinforced that UNICEF® won’t stop working until every child has what they need to thrive. UNICEF's 13,000+ field workers will do whatever it takes to reach and support the world’s most vulnerable children. The event branding incorporated simplified character illustrations against minimalist landscape backgrounds. This visual system was applied a variety of pieces including both print and digital save-the-dates and invitations, a fundraising card deck, an event program booklet, and a silent auction user-interface. The inspiring evening underscored that the organization’s biggest supporters won’t stop either, raising a record-breaking, $5.1 million for children around the world.
Project Developed under partnership with Rule29 Creative.